Job Purpose
To provide support to innovation team on commercialization and digital presence of innovation brands.
Responsibilities and Accountabilities
•Support the innovation team in brilliant execution of key activities in BTL and ATL.
•Attend events and get insights on consumer motivations and competitor activities in the trade.
•Analyze innovation brands sales data and share any insights derived from the data.
•Work with marketing operations and sales operations team to provide evaluation for innovation brands activities.
•Track and gather insights on performance for the innovation brands and competitive set.
Attributes/ Competencies
•Attention to detail
•Results oriented
•Creative and pragmatic problem solver
•Innovative thinking
•Customer-centric
•Microsoft Office and other commonly used software
Minimum Requirements
•Bachelor’s degree in a business-related field
•Practical experience in use of MS packages
